Pee Sheff is the Founder of Studio Wellmade, a design agency specializing in digital brand identities, websites and apparel design. With over 15 years of experience, Pee leads a team that collaborates with top brands to create impactful visual narratives. Based in America, Pee is passionate about entrepreneurship, creative exploration, and mentoring emerging designers.
Charlotte Football Club
Product Design + Concept
Claima x Dreamville
Merch Design + Concept
Kicking It
Website Design, Email Design System, Merch Design
All Points Bulletin - The Whitaker Grp
Brand Identity, Website Design, Collection Development + Design
Adidas
Product Design, Branded Experience
Social Media Design
A compilation of digital assets I have composed over my career.
The Breathe Collective
Brand Identity, Website Design, Email Design System, Branded Photography
Apparel Design
A small collection of clothing capsules I have designed.
704 Shop
Website Design
Entry Level
Product Design, Creative Direction, Production-Ready Techpacks
Pop Media
Brand Identity, Website Design
City of Charlotte
Corporate Design, Product Design
Connect
Brand Strategy, Brand Identity Design, Website Design, Apparel Design, Digital Marketing, Content Creation, Creative Direction, Mentorship, Brand Consulting, Entrepreneurship
Capabilities
Leadership, Systems Design, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro, Adobe Lightroom, Photography, Videography
Skills
Studio Well Made (Founder, 2022-Present)
Tradeblock (2022-2023)
The Whitaker Group (2018-2022)
U.S. Military (2012-2020)
Freelance Design (2013-Present)
Experience
Adidas, A Ma Maniere, Dreamville, Claima, Charlotte FC, Social Status, Kicking It, 704 Shop, City of Charlotte, Loyd Visuals, Mint Museum, Harvey B. Gantt Museum
Clients Served
Industries Served
Fashion & Apparel, Tech Startups, Entertainment, Sports, E-commerce, Real Estate, Professional Services, Wellness & Health, Travel, Beauty
01 Inspire through design
02 Build meaningful brands
03 Collaborate for impact
04 Lead with authenticity
05 Dream big, execute bigger
Manifesto
