Hi, I’m Pee Sheff
Art Director
Designer
I specialize in:
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Ten years designing marks that anchor brand identities across industries and scales. Every logo is built to function as a foundation, carrying a brand's values into every application it touches.
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Eight years building complete brand systems for founders, nonprofits, and creative businesses. From strategy and messaging to visual identity and guidelines, every system is designed to position a business with intention and grow with it long term.
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Five years developing apparel concepts from creative direction through production. The work spans garment design, technical development, collection strategy, and manufacturing coordination across domestic and international partners.
I see you’re interested. Get to know me a bit more→
Pee Sheff a multidisciplinary designer specializing In digital brand identities, websites and ux/ui design. With over 15 years of design experience, Pee collaborates with top brands to create impactful visual narratives. Based in America, Pee is passionate about impactful design, creative exploration, and mentoring emerging designers.
Connect
Brand Strategy, Brand Identity Design, Website Design, Apparel Design, Digital Marketing, Content Creation, Creative Direction, Mentorship, Brand Consulting, Entrepreneurship
Capabilities
Leadership, Systems Design, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro, Adobe Lightroom, Photography, Videography
Skills
Studio Well Made (Founder, 2022-Present)
Tradeblock (2022-2023)
The Whitaker Group (2018-2022)
U.S. Military (2012-2020)
Freelance Design (2013-Present)
Experience
Adidas, A Ma Maniere, Dreamville, Claima, Charlotte FC, Social Status, Kicking It, 704 Shop, City of Charlotte, Loyd Visuals, Mint Museum, Harvey B. Gantt Museum, Winston-Salem State University, Morgan State University, Macfly Fresh Printing Co, Alpha Phi Alpha Inc., Reebok, Asics, Saucony, DTP (Disturbing The Peace), Cain Center, Discovery Place
Clients Served
Industries Served
Fashion & Apparel, Tech Startups, Entertainment, Sports, E-commerce, Real Estate, Professional Services, Wellness & Health, Travel, Beauty
01 Inspire through design
02 Build meaningful brands
03 Collaborate for impact
04 Lead with authenticity
05 Dream big, execute bigger
Manifesto
Freelance Opportunities ↴