A full brand and digital system for a Winston-Salem based video production company founded by two HBCU graduates. Led end-to-end creative direction across identity, messaging, and web design — repositioning a growing studio as a premier creative partner for universities, municipalities, and national organizations.
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A Winston-Salem based video production company built on storytelling, culture, and community impact.
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Brand Strategy
Messaging Direction
Logo Design
Visual Identity
Website Design
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More Works
Culture To Go
Connect
Brand Strategy, Brand Identity Design, Website Design, Apparel Design, Digital Marketing, Content Creation, Creative Direction, Mentorship, Brand Consulting, Entrepreneurship
Capabilities
Leadership, Systems Design, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro, Adobe Lightroom, Photography, Videography
Skills
Studio Well Made (Founder, 2022-Present)
Tradeblock (2022-2023)
The Whitaker Group (2018-2022)
U.S. Military (2012-2020)
Freelance Design (2013-Present)
Experience
Adidas, A Ma Maniere, Dreamville, Claima, Charlotte FC, Social Status, Kicking It, 704 Shop, City of Charlotte, Loyd Visuals, Mint Museum, Harvey B. Gantt Museum
Clients Served
Industries Served
Fashion & Apparel, Tech Startups, Entertainment, Sports, E-commerce, Real Estate, Professional Services, Wellness & Health, Travel, Beauty
01 Inspire through design
02 Build meaningful brands
03 Collaborate for impact
04 Lead with authenticity
05 Dream big, execute bigger
Manifesto
Pee Sheffinfo@psheff.com
A multidisciplinary designer specializing In digital brand identities, websites and ux/ui design. With over 15 years of design experience, Pee collaborates with top brands to create impactful visual narratives. Based in America, Pee is passionate about impactful design, creative exploration, and mentoring emerging designers.
Freelance Opportunities ↴