From zero to market-ready — a full brand and commerce build for a premium agriculture company. Led end-to-end creative direction across identity, packaging, e-commerce, and marketing systems, creating a complete business ecosystem designed to compete at the highest level.
-
-
A family-owned agriculture business built on eight generations of farming tradition.
-
Brand Strategy
Visual Identity
Packaging Design
E-Commerce Development
SEO Optimization
Email Marketing Automation
Photography & Videography
-
More Works
Pop Media
Connect
Brand Strategy, Brand Identity Design, Website Design, Apparel Design, Digital Marketing, Content Creation, Creative Direction, Mentorship, Brand Consulting, Entrepreneurship
Capabilities
Leadership, Systems Design, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro, Adobe Lightroom, Photography, Videography
Skills
Studio Well Made (Founder, 2022-Present)
Tradeblock (2022-2023)
The Whitaker Group (2018-2022)
U.S. Military (2012-2020)
Freelance Design (2013-Present)
Experience
Adidas, A Ma Maniere, Dreamville, Claima, Charlotte FC, Social Status, Kicking It, 704 Shop, City of Charlotte, Loyd Visuals, Mint Museum, Harvey B. Gantt Museum
Clients Served
Industries Served
Fashion & Apparel, Tech Startups, Entertainment, Sports, E-commerce, Real Estate, Professional Services, Wellness & Health, Travel, Beauty
01 Inspire through design
02 Build meaningful brands
03 Collaborate for impact
04 Lead with authenticity
05 Dream big, execute bigger
Manifesto
Pee Sheffinfo@psheff.com
A multidisciplinary designer specializing In digital brand identities, websites and ux/ui design. With over 15 years of design experience, Pee collaborates with top brands to create impactful visual narratives. Based in America, Pee is passionate about impactful design, creative exploration, and mentoring emerging designers.
Freelance Opportunities ↴