A complete brand identity for a contemporary lifestyle label rooted in elevated essentials, intentional living, and personal expression. End-to-end creative direction across brand strategy, visual identity, and apparel direction — built as a scalable foundation for future collections and long-term cultural relevance.

  • An emerging contemporary lifestyle brand built around elevated apparel, intentional design, and personal expression.

    • Brand Strategy

    • Creative Direction

    • Visual Identity

    • Logo System

    • Typography & Color System

    • Brand Guidelines

    • Apparel Creative Direction

    • Collection Strategy

    • Garment Development & Manufacturing Prep

  • View live brand book here

mock up 6d.png
7.png
mock up 1.png
mock up 4.png
mock up 2.png
mock up 5.png
mock up 3b.png
mock up 4c.png 
More Works
See All (6)

Glow House Agriculture

View Project

Connect

LinkedIn / Instagram / Website / Email

Brand Strategy, Brand Identity Design, Website Design, Apparel Design, Digital Marketing, Content Creation, Creative Direction, Mentorship, Brand Consulting, Entrepreneurship

Capabilities

Leadership, Systems Design, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro, Adobe Lightroom, Photography, Videography

Skills

Studio Well Made (Founder, 2022-Present)
Tradeblock (2022-2023)
The Whitaker Group (2018-2022)
U.S. Military (2012-2020)
Freelance Design (2013-Present)

Experience

Adidas, A Ma Maniere, Dreamville, Claima, Charlotte FC, Social Status, Kicking It, 704 Shop, City of Charlotte, Loyd Visuals, Mint Museum, Harvey B. Gantt Museum

Clients Served

Industries Served

Fashion & Apparel, Tech Startups, Entertainment, Sports, E-commerce, Real Estate, Professional Services, Wellness & Health, Travel, Beauty

01 Inspire through design
02 Build meaningful brands
03 Collaborate for impact
04 Lead with authenticity
05 Dream big, execute bigger

Manifesto

Pee Sheff

info@psheff.com

A multidisciplinary designer specializing In digital brand identities, websites and ux/ui design. With over 15 years of design experience, Pee collaborates with top brands to create impactful visual narratives. Based in America, Pee is passionate about impactful design, creative exploration, and mentoring emerging designers.

Freelance Opportunities ↴

End Portfolio