Adidas x All Points Bulletin
Adidas x All Points Bulletin (APB) teamed up to pump energy into the relaunch of the Forum Lo, a classic sneaker silhouette of the early NBA. We was challenged with creating a color way for APB using the original pair.
We took the essence of the original pair and played with colors to create something special for APB. It's not just about colors; it's a story unfolding. We carefully selected each shade to honor the sneaker's rich past while giving it a modern vibe.
Our dedication to this project reflects in every detail.
Shoe Design
Activation Strategy
Social Media Design
During this time the pandemic was in full swing and helped influence the creative direction for the community activation. We encouraged people from the local neighborhood to bring in PPE supplies in exchange for a pair of the APB x Adidas Forum Lo.
We gave 1500 shoes away for free.
