How to Audit Your Brand Before the New Year
Your business is evolving. Your brand should keep up.
As the year winds down, now’s a good time to pause and ask:
Is my brand still aligned with where I’m headed?
This isn’t about tearing everything down or rushing into a rebrand. It’s about checking in—with clarity, not criticism.
Here’s how to self-audit your brand before the new year, so you can either make small updates now—or set yourself up for a strategic refresh in Q1.
1. Is Your Brand Still Aligned With What You Offer?
Start here: does your brand still reflect what you actually do?
Have your offers changed in the past year?
Has your audience shifted?
Are there services or products you no longer promote—but still show up on your site?
Wellmade Tip: If there’s a disconnect between your brand and your current business model, start by updating your messaging and simplifying outdated content.
2. Does Your Visual Identity Still Feel Accurate?
Your visuals should support the current tone, pricing, and positioning of your business.
Ask yourself:
Do my brand colors still feel right?
Does my logo still represent the level of service or product I offer?
Do my fonts, graphics, and layout feel premium—or pieced together?
Wellmade Tip: You don’t need to start over, but even small tweaks (like a refreshed color palette or new typography pairing) can bring your brand back into alignment.
3. Are My Key Messages Still Clear and Relevant?
Take a look at your homepage, Instagram bio, or top-performing posts.
Is your message still consistent and compelling?
Are you still talking to the right audience?
Does your voice sound like you—or a version of your business from two years ago?
Is your content leading people to your current offers?
Wellmade Tip: It might be time to refine your brand story or tighten your copy across platforms.
4. What Feels Outdated—or Just Off?
Trust your gut. You know your business better than anyone.
Are there pages or posts that no longer reflect your values?
Do you avoid sending people to your website because it “doesn’t feel like you”?
Are you constantly explaining what you do because your site doesn’t make it clear?
Wellmade Tip: Write down what feels off. That list becomes your rebrand roadmap—whether for Q1 or a future project.
5. Are You Ready for a Full Rebrand—or Just Small Tweaks?
A full rebrand makes sense when:
You’ve shifted your business model or target audience
Your current brand is actively holding you back from growth
You’re planning a launch, expansion, or big visibility push
But small updates can still go a long way:
Swap outdated imagery
Refine your service descriptions
Update your brand tone or testimonial section
