Client: HRÜ | Chantal Luxe
Role: Design + Direction
Agency: Studio Well Made, LLC

Chantal Luxe by HRÜ tells a unique story through urban focused skincare and beauty products. They propose a unique position within the market by being male owned and predominantly represented but with a laser focus on unisexuality.

The assignment was to create a new identity system that would better reflect their brand and showcase their 'male friendly' and 'unisex' positioning.