Why Beautiful Websites Don’t Rank—and How to Fix It
Why Beautiful Websites Don’t Rank—and How to Fix It
Hard truth. Just because your site looks good doesn’t mean it’s working.
Founders invest in design, launch their new website, and expect to show up on Google. But without SEO, even the best-looking sites can stay invisible.
Here’s what’s usually missing—and what we do to fix it.
What Keeps a Great Site From Ranking
No page structure
Google scans your site through heading tags (H1, H2, etc.). If your site uses styled text without proper structure, it’s harder for search engines to understand what’s on the page.Too little copy
A few sentences and a big hero image won’t cut it. You need service descriptions, keyword-rich content, and clear page goals.Missing image alt text
Every image should have alt text so search engines (and screen readers) can understand what’s being shown.No meta titles or descriptions
If your site doesn’t include these, Google either skips it or pulls random content that doesn’t support your brand.Slow load time
Oversized images or videos can hurt both SEO and user experience. Speed matters.
What We Do at Studio Wellmade
Our websites are built for both design and discoverability. Every site includes:
A clear heading structure on every page
Keywords placed where they naturally fit
Strong service descriptions that match what your audience is searching for
Custom meta data, alt tags, and responsive layouts
Fast-loading visuals and compressed files that don’t sacrifice quality
SEO is part of the process from Day 1—not an afterthought.
Why It Matters
You don’t have to rank for everything. But you do need to show up when people are looking for what you offer.
If your site is only designed for looks and not searchability:
You miss out on organic traffic
You rely more on ads or referrals
You have to work harder to be seen
A few foundational SEO moves can change that.
