Reimagining Wellness Online: The Story Behind Wellbody Kitchen’s Brand Refresh
Reimagining Wellness Online: The Story Behind Wellbody Kitchen’s Brand Refresh
There are moments in business where growth invites clarity.
That’s what happened with Wellbody Kitchen, a wellness brand rooted in intention, nourishment, and community. Their meals were already doing what they promised: helping busy adults eat well without the stress. But the brand’s digital experience hadn’t fully caught up to the quality of their offering.
When Jessica, the founder, reached out to us, it wasn’t about starting over—it was about realigning.
Together, we looked at what was already working and gently built on it to create a refreshed brand and website that felt true to the care and clarity at the heart of Wellbody Kitchen.
Wellbody Kitchen
A Brand With a Clear Mission
Wellbody Kitchen isn’t chasing trends or diet culture. Their approach to wellness is about sustainability, not restriction. The food is prepared with intention, rooted in plant-forward principles, and designed for adults who want to feel good without overcomplicating the process.
That mission was clear. The challenge was simply creating a digital space that communicated it just as clearly.
What We Focused On
Our role wasn’t to reinvent the brand—it was to help it breathe. Here’s what we focused on during the Website Intensive:
Simplifying the ordering process so customers could find what they needed quickly, with less friction
Enhancing the visual identity with updated brand colors and a clean layout that supported the food photography and wellness messaging
Clarifying the story and structure, using design to gently guide visitors toward action without overwhelming them
Building space for growth, with sections that allow for new offers, content, and community updates in the future
A Look That Feels Nourishing
When designing for wellness brands, we’re intentional about staying away from overly clinical or overly minimalist aesthetics. We want the brand to feel alive—calm, but not cold. Clean, but not empty.
For Wellbody Kitchen, that meant grounding the site in a soft, natural green palette, supported by warm neutrals and curated typography that felt modern and welcoming. The result is a site that feels like a breath of fresh air—simple, grounded, and trustworthy.
Supporting the Founder, Not Just the Brand
Working with Jessica wasn’t just about building a site. It was about helping her feel more supported as the business grows. After launch, she shared:
“I continue to get great feedback from clients about the new site, which is great.”
That’s what we want for every founder we work with: to feel confident sharing their work, knowing that their digital presence reflects their purpose.
Every Brand Evolves
We believe in meeting you where you are and helping your brand rise to where it’s going—with clarity, structure, and design that reflects your values.
If you’re in a season where your business is growing and your brand needs to grow with it, we’d love to support you.
