5 Website Sections That Drive Conversions (and What to Include in Each)
5 Website Sections That Drive Conversions
A clean design and strong visuals can grab attention—but if your site isn’t converting visitors into leads or sales, something’s off. We build websites with purpose. Every section, button, and headline is there for a reason. Whether you’re selling services, physical products, or digital goods, your website should guide people to take the next step.
Here are the 5 most important sections to get right—and how to make them work for you.
1. The Hero Section
📍 What it is: The very top of your homepage—the first thing people see.
📌 What to include:
A clear headline (what you offer + who it’s for)
A short, confident subheadline
One primary call-to-action (like “Book a Call” or “Shop Now”)
Wellmade Tip: Avoid vague taglines here. Your audience should know what you do in 5 seconds or less.
2. The Value Proposition Section
📍 What it is: A quick summary of why your offer matters.
📌 What to include:
3–4 short bullet points or icons that speak to pain points and outcomes
A visual (photo, illustration, product preview) that reinforces the offer
Optional: mini testimonials or trust markers
Wellmade Tip: Speak to results, not just features. “Launch-ready site in 5 days” works harder than “custom web design.”
3. The About/Founder Story
📍 What it is: A personal anchor that builds trust and connection.
📌 What to include:
A photo or video of you or your team
A quick narrative about why you do what you do
How your experience directly benefits your client/customer
Wellmade Tip: This is not a full bio. It’s a connection point. Keep it focused on how your story supports your offer.
4. The Offer Breakdown
📍 What it is: The section that clearly explains what you’re selling.
📌 What to include:
Short product or service descriptions
What’s included or what to expect
Pricing (if you’re ready to show it), or a clear next step
Wellmade Tip: Include links or buttons for each offer to help guide users through your sales funnel.
5. The Call-To-Action (CTA) Footer
📍 What it is: The bottom of your site—your final chance to move people to act.
📌 What to include:
One focused CTA (contact, book, join, shop)
Social proof or a testimonial if possible
An email opt-in or low-barrier offer (like a free guide or newsletter)
Wellmade Tip: Keep it simple. Avoid giving too many choices—clarity drives conversions.
Need a Site That Converts?
If your current site looks good but isn’t generating leads or sales, it may not be structured for conversions. That’s exactly what we help solve.
🔥 Our 5-Day Website Intensive is built for business owners who want a high-converting site without the 6-week timeline.
✅ Strategy-first
✅ Designed to drive results
